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Performance

Close up, curious, and innovative

ARPA WANTS TO WATCH AND LISTEN TO COOKING ENTHUSIASTS WITH ITS “COOKIN’SIGHTS” CONSUMER RESEARCH PROGRAM.

Not just being a supplier, but also actively driving the development of innovative solutions is what motivates the unlocking of new innovations in the kitchen of the future.

What is “COOKIN’Sights“?

What matters to customers is that the hob works. However, that alone does not make the stove of tomorrow the appliance of people’s dreams. With its ambitious consumer research program “Cookin’Sights,” ARPA wants to join forces with brand manufacturers over a period of nine months to find out what really matters to kitchen enthusiasts in Germany. The most interesting solutions, which have a good chance of asserting themselves on the market, are then filtered out with the aim of further developing electrical household appliances.

Arpa Kochfeld

Getting consumers on board

Gathering information means asking a lot of questions. A total of 4,500 participants will be interviewed about their experiences with household appliances they purchased. Different survey methods, such as observing people’s behavior in everyday life or consumer surveys, are deployed and will surely provide a whole host of valuable insights that can have an impact on innovation processes in the kitchen segment. After six cycles of the “Cookin’Sights” concept, manufacturers of household appliances can look forward to finding out what insights can be gleaned from the following criteria:

“Cookin’Sights” was launched with a social media intelligence campaign in February 2021. Valuable data from the past year have been compiled from more than 1,500 comments and ratings from users on popular social media channels, consumer portals, forums, and blogs. This makes it possible to analyze how consumers use their household appliances and where they still see potential for improvement.

In addition, co-creation workshops are held in collaboration with selected consumers. Suggestions and innovative ideas are needed to develop unusual product concepts that can establish themselves on the market.

WE FOCUS ON BEING A PARTNER WHO IS 100% TRUSTWORTHY. THE MOST IMPORTANT THING FOR US IS TO ACTIVELY SUPPORT MANUFACTURERS OF HOUSEHOLD APPLIANCES. THE DIVERSE “COOKIN’SIGHTS” PROGRAM WILL HELP US TO RESPOND EVEN BETTER TO OUR CUSTOMERS’ NEEDS.

Stéphane Jédele,
CEO of ARPA

About ARPA

IN 2011, THE BLANC & FISCHER FAMILY HOLDING ACQUIRED THE FRENCH ORIGINAL EQUIPMENT MANUFACTURER ARPA. ARPA IS HEADQUARTERED IN NIEDERMODERN, ALSACE, FRANCE AND CUSTOM MANUFACTURES RANGES AND BUILT-IN COOKTOPS WITH A VARIETY OF HEATING SYSTEMS WITH CUSTOMERS’ OWN-BRANDED OR PRIVATE LABELS. WHAT’S MORE, BAKING OVEN AND EXHAUST HOOD SOLUTIONS COMPLEMENT THE PRODUCT PORTFOLIO. EXPERTISE AND EXPERIENCE OF THE ARPA-GROUP LIES IN COMPLETELY MEETING INDIVIDUAL CUSTOMER REQUIREMENTS, EVEN FOR RELATIVELY SMALL QUANTITIES. THE SUBGROUP, WHICH HAS OVER 80 EMPLOYEES, HAS A FURTHER SUBSIDIARY IN THE USA.

ARPA headquarters in Niedermodern (France)

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