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BLANC & FISCHER FAMILY HOLDING
Sustainability Report 2022

People

It's the inner values that count

THAT'S WHAT DOMINIK LANGE AND BENJAMIN SCHÄUFELE, STUDENTS AND CREATIVE MINDS AT THE E.G.O.-GROUP (E.G.O.), THOUGHT AND GAVE AN ORDINARY FLOWER POT A COMPLEX INNER LIFE.

As is often the case, the idea was born out of an everyday problem. Dominik and Benjamin’s dragon tree, emerald palm, and parlor palm fell far short of their usual life expectancy as indoor plants, an experience many people share. The plants ended up in the compost far too early. The two students refused to accept this and devoted themselves to this issue in their dissertation. The result is a flower pot that thinks!

“The electronics comprise three sensors that make our pot truly intelligent. This allows us to measure the humidity, temperature, and fill level of the water tank, and fine tune the watering process,” Dominik Lange, who studied information technology at the Baden-Württemberg Cooperative State University (DHBW) in Karlsruhe, explains the principle. As soon as the water tank is empty, a notification is sent via the app. “Only the combination of the app, the built-in display, and the sensor system turn an ordinary object into a smart product,” adds Benjamin Schäufele, who has completed the mechanical engineering degree course at DHBW.

AS WE ARE BOTH TECHNICIANS THROUGH AND THROUGH, WE DIDN’T KNOW ANYTHING ABOUT MARKETING.

Dominik Lange

A DISTINGUISHED FLOWER POT

What unites “Team PlantAlive” is not only a shared love of technology, but also that both students work at E.G.O. in Oberderdingen and submitted the first interdisciplinary thesis at DHBW in Karlsruhe. “It was only thanks to the dual format that we were able to produce such an interdisciplinary dissertation in the first place, and we were very pleased that we were supported not only by E.G.O., but also by the supervisors at the BLANC & FISCHER Training Academy,” Schäufele is pleased to report.


So what’s next? After completing their studies, both Dominik and Benjamin are now full-time employees at E.G.O. The pair were also delighted to win second place in the Heinrich-Blanc-Foundation’s sponsorship award. But all this is no reason for the inventors to rest on their laurels. Because now the real work starts –marketing, a new prototype, expansion of the app, and a website for custom pot design by customers are on the agenda. How much water does my plant need? Who will take care of my flowers when I’m on vacation? Thanks to the two students’ clever idea, you no longer need to worry about these questions.

Mitarbeiter bei E.G.O. Benjamin Schäufele
Mitarbeiter bei E.G.O. Dominik Lange

Image above: Benjamin Schäufele, Image below: Dominik Lange

HEINRICH-BLANC-FOUNDATION

THE HEINRICH-BLANC-FOUNDATION’S SPONSORSHIP AWARD HONORS OUTSTANDING BACHELOR’S OR MASTER’S THESES OR COMPARABLE ACADEMIC DISSERTATIONS, WHICH CONTRIBUTE TO STRENGTHENING SMES IN GERMANY BY MEANS OF INNOVATIVE PRODUCT IDEAS, PRODUCTION CONCEPTS, MARKETING CONCEPTS, OR ENTREPRENEURIAL STRATEGIES, ESPECIALLY IN HEINRICH BLANC’S FORMER SPHERE OF INFLUENCE IN BADEN-WÜRTTEMBERG.


www.heinrich-blanc-stiftung.de

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